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Cadet Training Form

Seminars, workshops & speaking engagements

5

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FOR DESIGNERS

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Synopsis: This presentation Introduces the idea that bad logo design is a "crime". There are 12 laws, that if kept, will ensure a bulletproof logo design. Each of the 12 laws, from Font & Color Abuse to Typographic Atrocities and Criminal Fads, is explained with an anecdote from the Design Police’s personal experience working with clients. The goal is to provide a memorable and authoritative guide to designing a strong logo.

FOR BUSINESS OWNERS & TEAMS

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Synopsis: This presentation introduces the idea that bad branding is a "crime" that costs businesses money and trust. Each of the 12 laws, from Consistency and Simplicity to Purpose and Longevity, is explained with an anecdote from the Design Police’s personal experience working with clients. The goal is to provide a memorable and authoritative guide to building a bulletproof brand.

FOR ENTREPRENUERS

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Synopsis: This presentation introduces the idea that bad branding is a "crime" that cost new businesses time and money. Each of the 12 laws of branding is explained with an anecdote from the Design Police’s arsenal of projects. The goal is to provide tips of how to avoid the pitfalls and mistakes we see so often from new companies and build a brand that is bulletproof from the very beginning.

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