The Naming Brief Word Association Blitz The Performance Patrol The Misspelling Gambit Background Check
 
Your brand's name isn't just a label—it's its first official statement. It's the word that will appear everywhere, from a website to a business card to a billboard. Mess this up, and you've committed your first major brand crime. This module is your guide to building a name that's clean, memorable, and legally sound. No excuses.