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Seagull Book

SCOPE

Logo redesign, interior signage, indoor signage, uniforms, retail bags, corporate style guide, concepting & art direction of how the brand would manifest itself through colors, materials & shopping experience.

ABOUT

Seagull Book is a chain of Latter-day Saint (LDS) and Christian bookstores with several locations in Utah. The company offers a variety of faith-based products, including books, scriptures, music, DVDs, home decor, art, and gifts. You can shop at their retail stores or through their website.

VISUAL VIOLATION 01: BLATANT INCONSISTENCY

Seagull_web_7-interior-800x685

Seagull_web_7-interior-800x685

Seagull_web_6-interior-800x690

Seagull_web_6-interior-800x690

Seagull_web_5-uniforms-800x792

Seagull_web_5-uniforms-800x792

Seagull_web_4-bags-800x649

Seagull_web_4-bags-800x649

Seagull_web_1-website-800x699

Seagull_web_1-website-800x699

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