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Provo City

SCOPE

Logo redesign, branding strategy for all of the cities entities, styleguide

ABOUT

Welcome Home! Our job was to interpret the research into a visual brand that encapsulated the feelings and thoughts that had been collected and presented to the Mayor and his team. The symmetry of the word PROVO allowed us to use the central O as an icon that could be changed out for each city department thus helping each to maintain a level of individuality within a cohesive overarching brand.

VISUAL VIOLATION 09: FAILURE TO AGE WELL

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