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UFirst Credit Union
SCOPE
Logo and brand redesign – kept the equity of the original brand color, brand strategy, corporate style guide and Playbook, exterior signage, printed and digital materials. stationery systems, brand implementation.
ABOUT
The credit union rebranded to UFirst in 2022 to attract new members, as the name University First Federal Credit Union was perceived as being exclusive to those with ties to the University of Utah.
LOGO REDESIGN & BRAND IDENTITY






























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